I’m always on the lookout for something new to try, or at least write about. Today I discovered Gik, which is a blue wine made in Spain. Yes, Blue! We now have a choice of Red, White or Blue wine. How oddly American?
Founded by a group of nine Spanish entrepreneurs, this blue wine is already popular in Europe. Currently it’s only available in Spain, France, the Netherlands, Germany and the UK. Their website says it’ll be available in the U.S. very soon, though, and I’ve already thought of several friends who will no doubt LOVE the idea, if not the wine.
Gik fits into the category of sweet, chilled wines and is being targeted to millennial consumers, or as one of its founders says, “real people.” The wine’s founders also, however, suggest pairing it with nachos, pasta carbonara or sushi. I’ll suspend judgement on how weird I think those pairing choices are until after I’ve tried it.
Apparently the blue inspiration came from Blue Ocean Strategy, a book written by Korean-born business theorist W. Chan Kim. According to co-founder Aritz López, blue represents “movement, innovation, fluidity, change, and infinity.” López explains that neither he nor his partners had prior winemaking experience, but that they “wanted to create something really innovative.” The team collectively felt that Spain’s wine industry was “missing a little revolution.” Ultimately, the partners are looking to tap into a new generation of imbibers seeking a unique wine experience.
Their “Antitechnical sheet” states that the blue wine is made from varieties of white and red grapes predominantly sourced from vineyards near Madrid. Gik’s makers carefully choose vineyards which “respect both the environment and our aim to disrupt.” That sentiment fits their manifesto: “GIK represents the innovative side of life, because that’s how we are. We believe in the creative rebellion, we build new things, break with the past and create our future.” I, for one, like the way they think.
Wondering how it gets that electric blue tone? According to Gik’s website, the color is derived from a combination of organic pigments called indigo and anthocyanin found in both white and red grapes. While this may be true, they opt for “non-caloric” sweeteners in lieu of sugar, so I’m not sure that organic coloring matters all that much.
Want to try it for yourself? U.S. residents can pre-order their bottle(s) here. If you do, please let us know – I’m can’t wait to see the response!